MSR Spring Bikepacking
ROLE
Art Direction, Talent Styling, Product Styling, Storyboarding, Photo Selection, Modeling
PHOTOGRAPHY
Coen Film, Lance Hammer
PROJECT
For this project we were tasked with producing both photography and video collateral for the product launch of MSR’s first bikepacking tent. Our objective was to emphasize the features of the Hubba Hubba Bikepacking Tent, such as tent poles and a bag designed to fit between bike handlebars, interior and exterior clotheslines and exceptional livibility.
In order to produce media for the product launch we needed to produce multi-purpose content for social media, web, print, and retail that maintained a consistent brand identity.
